Non-Profit Strategic Planning

It is important to mention that the size of the organization matters more than for-profit or non-profit status in determining the objectives, steps and activities in the Strategic Planning process. Small nonprofit and for-profit organizations have a similar manner of conducting business and planning activities that are different from larger nonprofit and for-profit organizations.

However, there are certain characteristic distinctions between non-profit and for-profit organizations in relation to focus of the planning activities. Unlike for-profits, which tend to focus primarily on profit-maximizing activities, the non-profit organizations generally are more focused on matters of board development, fundraising and volunteer management. Hence, Non-Profit Strategic Planning concerns keeping in mind the interests of the board, its development and the well-being of its units. It is also aimed at laying stress on raising funds, while the other aspects of planning take a backseat.

New non-profit organizations need to take down strategic plans on paper and create a formal plan, including all the number of considerations a starter non-profit organization needs to take care of.

In case of old or pre-existing non-profit organizations, Strategic Planning requires preparing a long-term map delineating the sequence of activities over several years, from where one is today to where one aims to be in the future. Usually, a period of 3 to 5 years is covered by a strategic plan. The following are to be presented in the plan:

•Mission statement of organization, stating the reason for its inception and activities.

•Vision statement throwing light on what the organization is hoping to become.

•Values to be adhered to by the organization in the conduct of its activities.

•Assessment and description of the needs to be fulfilled by the non-profit organization.

•The organization’s immediate goals.

•An assessment of the organization’s present status.

•Strategies adopted to meet the goals and objectives.



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