Digital Transformation is being embraced by organizations across most industries, as the role of technology shifts from being a business enabler to a business driver. This has only been accelerated by the COVID-19 global pandemic. Thus, to remain competitive and outcompete in today’s fast paced, digital world, organizations must go digital by formulating a robust Digital Transformation Strategy.
Dawgen Global Team of Consultants assist clients in crafting their Digital Transformation Strategy . Our Report is organized into the following sections:
• Overview
• Digital Transformation Levers
• Impact on Strategy and Management
• Digital Maturity Assessment and Model
• Digital Transformation Execution
• Appendix
Digital Transformation is driven by emergent Technology Trends, namely Robotic Process Automation (RPA), Artificial Intelligence (primarily Machine Learning), Social Media, Mobility, Internet of Things (IoT), Cybersecurity, Big Data, and Cloud. These emerging technology trends allow us to leverage 8 levers to Digital Transformation, which are the core components of our Digital Transformation Strategy framework:
GROWTH (Business Driver Levers)
1. Demand Generation
2. Reach & Selection
3. Customer Purchase Process
4. Customer Experience
OPERATIONAL IMPROVEMENT (Business Enabler Levers)
5. Process Efficiency
6. Asset Utilization
7. Agility
8. New Business & Service Models
Digital Transformation opportunities includes both Operational Improvement and Growth Driver initiatives, where the latter is driven largely by improved Customer Experience.
Effective digitalization strategy also requires a strong understanding and accurate assessment of the organization’s Digital Maturity. Dawgen Global adopts an assessment framework to determine the organization’s Digital Maturity across 3 Transformation Areas:
1. Customer Experience
2. Operations
3. Information & Technology
There are other Digital Transformation frameworks, including the Customer Purchase Process, Customer Experience Matrix, McKinsey’s Customer Decision Journey, Accenture’s Nonstop Customer Experience Model, Digital Maturity Assessment, Digital Maturity Model, 6 Layers of Successful Execution, Digital Operating Models, Customer Interaction Channel Map, among others.
Do you Need Help with your Digital Transformation Strategy?
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