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Business Transformation Framework for the New CEO

November 5, 2023by Dr Dawkins Brown

When a new CEO takes the helm of an organization, stakeholders often look towards a bright future, expecting radical shifts, innovative strategies, and transformative changes that set the organization on a new trajectory. For a new CEO, this represents both an immense opportunity and a profound challenge. It’s essential to create a cohesive framework to...

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The 8 Key Steps of Growth Hacking Experimentation: A Deep Dive

November 4, 2023by Dr Dawkins Brown

In today’s fast-paced digital era, growth hacking has emerged as a beacon for startups and mature organizations alike. Central to this phenomenon is the art and science of Growth Hacking Experimentation. Let’s delve into the eight essential steps for mastering this domain. 1. Employ a Scientific Approach In the world of growth hacking, gut instincts...

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Understanding and Calculating the Net Promoter Score (NPS)

October 29, 2023by Dr Dawkins Brown

The global business environment is increasingly becoming competitive. In such a landscape, retaining customers is as critical, if not more so, than acquiring new ones. This is where the Net Promoter Score (NPS) comes in – a tool designed to measure customer loyalty, allowing businesses to get a pulse on their customer satisfaction levels. What...