Marketing Services

Whether it’s help with planning your marketing activities, providing consultancy, designing (or tweaking) a brand identity, creating interesting and captivating copy or just the general day to day marketing of a business – Dawgen Global can help.

The main marketing services consist of market research, advertising, promotion and public relations. Market research involves gathering statistical data to develop the organization’s marketing strategy and plan. Advertising and promotion focuses on communicating information to the consumer as well as increasing the demand for the product or service. Public relations deals with activities that build a strong and trustworthy image among the public.

Many businesses don’t necessarily have the resources for a dedicated marketing team. However, every business would benefit from having one.

Dawgen’s marketing consultancy service provides our clients flexible, affordable marketing advice and hands on help as and when they need it. Either working alongside existing teams, on specific projects or taking on the full assignment .


  • MARKETING ADVICE – unravelling the mysteries of marketing – plain english advice and guidance on how marketing can benefit their business from pricing to promotional strategies
  • MARKET REVIEW – a review of their business, their market and their competitors from a marketing perspective – helping to identify strengths, weaknesses, opportunities and threats
  • STRATEGIC GOAL SETTING – the identification, framing and structuring of where the business should be in the mid to longer term
  • TACTICAL GOAL SETTING – the creation of incremental steps to achieve the strategic objectives
  • MARKETING PLANNING – creating a realistic and achievable marketing plan for the business to achieve short and long term objectives.

If you would like to find out more, please get in touch with us.