Bridging the Divide: How Companies Succeed in Integrating Demand and Supply
November 10, 2023by Dr Dawkins Brown
In today’s dynamic business landscape, the chasm between demand generation and supply fulfillment can result in dire consequences, including conflicting objectives and inefficient resource allocation. However, insights from interviews with Managers and Senior Executives from 8 companies that successfully bridged this gap reveal a structured approach through five critical stages. These stages foster alignment and...
