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Understanding the Customer Analysis Process: Segmenting Customers and Deriving Insights
January 23, 2024by Dr Dawkins Brown
In the ever-evolving landscape of business, understanding your customer base is not just a necessity; it’s the foundation upon which sustainable competitive advantages are built. As Dr. Dawkins Brown, Executive Chairman of Dawgen Global, aptly puts it, “In the realm of customer analysis, segmentation is not just about seeing the various pieces of a puzzle,...
