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Understanding and Calculating the Net Promoter Score (NPS)
October 29, 2023by Dr Dawkins Brown
The global business environment is increasingly becoming competitive. In such a landscape, retaining customers is as critical, if not more so, than acquiring new ones. This is where the Net Promoter Score (NPS) comes in – a tool designed to measure customer loyalty, allowing businesses to get a pulse on their customer satisfaction levels. What...
