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Understanding and Leveraging the Power of Price Perception: A Guide for Businesses
January 6, 2024by Dr Dawkins Brown
In today’s highly competitive consumer market, where retailers like ALDI, Amazon, and Walmart are engaging in fierce price wars, understanding and leveraging price perception has become crucial for businesses. Price perception is not just about the numerical value of a product but how customers perceive this value in relation to the product’s features and benefits....
