Red and Blue Ocean Strategy

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Bridging the Gap: Tailoring Products for Low-Income Markets through Innovative Packaging and Pricing Strategies

November 20, 2023by Dr Dawkins Brown

In today’s diverse economic landscape, businesses seeking growth and sustainability cannot ignore the vast potential of low-income markets. These consumers, often sidelined in traditional marketing strategies, can be a significant driving force for businesses willing to innovate in packaging and pricing. The success of the shampoo sachet concept, where affordability is achieved through smaller packaging,...

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Unveiling the Blueprint of Success: Strategy Maps and Balanced Scorecards

November 7, 2023by Dr Dawkins Brown

In the intricate dance of business strategy, organizations continuously seek novel ways to choreograph their success. Amid the bustling marketplace, two concepts that have significantly shaped the modern business strategy narrative are Strategy Maps and Balanced Scorecards (BSC). Together, these tools offer a comprehensive visual and systemic approach to translating an organization’s vision into actionable...

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The 8 Key Steps of Growth Hacking Experimentation: A Deep Dive

November 4, 2023by Dr Dawkins Brown

In today’s fast-paced digital era, growth hacking has emerged as a beacon for startups and mature organizations alike. Central to this phenomenon is the art and science of Growth Hacking Experimentation. Let’s delve into the eight essential steps for mastering this domain. 1. Employ a Scientific Approach In the world of growth hacking, gut instincts...

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What is Strategy? Relevance in the New World Order

October 24, 2023by Dr Dawkins Brown

In the throes of the 21st century, the business lexicon is rife with buzzwords like agility, flexibility, and core competencies. The dynamics of rapid technological evolution and globalized markets have reshaped the way leaders think about strategy. While the essence of strategy has evolved, it is essential to understand its fundamental nature and how...

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The Rise of the Experience Economy and the Progression of Economic Value

October 24, 2023by Dr Dawkins Brown

In today’s fast-paced world, where technological advancements are a dime a dozen, businesses are perpetually in search of the ‘next big thing’ that will give them an edge in the market. Enter the experience economy – an emerging paradigm that has begun to redefine how businesses perceive value and how consumers seek fulfillment. This is...

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Navigating the Red Oceans: Strategic Approaches in Crowded and Competitive Markets

July 16, 2022by dglobal0

In short words, Red Oceans are basically all the current industries and markets in operation - the already-known market space. Therefore, all the existing companies that are in the same market, sharing the same characteristics, compete inside their Red Ocean. The name comes from the

Red and Blue Ocean Strategy

Bridging the Gap: Tailoring Products for Low-Income Markets through Innovative Packaging and Pricing Strategies

Unveiling the Blueprint of Success: Strategy Maps and Balanced Scorecards

The 8 Key Steps of Growth Hacking Experimentation: A Deep Dive

What is Strategy? Relevance in the New World Order

The Rise of the Experience Economy and the Progression of Economic Value

Navigating the Red Oceans: Strategic Approaches in Crowded and Competitive Markets

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