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The Relevance and Application of the BCG Growth-Share Matrix in Achieving Sustainable Growth and Earnings in the 21st Century
May 14, 2024by Dr Dawkins Brown
In today’s dynamic business environment, strategic tools that can guide decision-making are invaluable. One such tool is the BCG Growth-Share Matrix, developed by the Boston Consulting Group in the 1970s. Despite its age, this matrix remains relevant in helping organizations navigate the complexities of modern markets, achieve sustainable growth, and enhance earnings. Understanding the BCG...
