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Navigating the Seas of Strategy: Embracing the Blue Ocean Approach
February 16, 2024by Dr Dawkins Brown
In the vast expanse of business strategy, two distinct approaches have emerged, painting the competitive landscape in shades of red and blue. The traditional battlegrounds, known as Red Oceans, are characterized by fierce competition where businesses vie for dominance in existing markets, sharpening their competitive edges to outpace rivals. In contrast, the Blue Ocean Strategy...
