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Navigating the Innovation Journey: A Roadmap for Established Businesses
August 24, 2024by Dr Dawkins Brown
In today’s fast-paced business landscape, innovation is no longer the exclusive domain of start-ups. Established companies, or incumbents, are increasingly recognizing the need to innovate to stay competitive. However, their approach to innovation often differs significantly from that of their newer counterparts. Unlike start-ups, which typically bet on a single idea, incumbents leverage their scale...
