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Tech-Driven Profitability: Using Data to Fuel Strategic Decisions for SMEs
March 25, 2025by Dr Dawkins Brown
In today’s fast-evolving digital economy, data isn’t just a byproduct of business operations—it’s a critical driver of growth, innovation, and profitability. Microsoft’s $245B revenue in fiscal year 2024 showcases a powerful truth: companies that embrace data and technology as core strategic assets are better equipped to adapt, scale, and thrive. For Small and Medium-sized Enterprises...
